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JOHN MANCARELLA
— creative direction —
Literacy and Book Promotions
Social Marketing
United States of Readers
Program established by Scholastic Book Clubs in 2021 to allow children in underserved communities to choose free books throughout the school year. Additional materials for students and teachers also provided, such as book bags, bookmarks and labels.
We Need Diverse Books
Collaboration with the We Need Diverse Books organization in order to expand and highlight stories from a diverse range of authors, showcasing characters and backgrounds of women, people of color, LGBTQ+ and more.
Assorted Catalogs
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